A spread from the Daily Mail redesigned by Fredrik Sterner

This is a design brief written for the graphic design students at Central Saint Martins. It is similar to a brief I wrote last year, but applied specifically to the world of newspapers. Because it has a rampantly commercial premise, I asked the students to put their scruples and personal taste to one side and indulge in the manipulation of the reader’s gaze.

This is a design brief written for the graphic design students at Central Saint Martins. I often wonder what would happen to bookshops should the need for them to carry a physical inventory disappear (perhaps because they print everything on-demand). Of course, without the need to stock and display vast numbers of books, they would probably give up their expensive rents and migrate completely to the web.

I would like to imagine, however, that a particularly enterprising chain of bookshops isn’t so hasty to save money and decide to use the newly freed space to sell books in new and interesting ways. Welcome to Bookland...

Photo by Eyal.

Two of my projects, Fossils from a Nanotech Future and Dressing the Meat of Tomorrow are on show at MoMA in the new exhibition, Design and the Elastic Mind curated by Paola Antonelli. The show itself is vibrant!

I have produced a booklet that documents the research and thinking behind the Potential Pharmacies project and also describes all of the design proposals. I you would like a copy of the printed version then please or you can download a PDF version of the booklet.

This year’s Helen Hamlyn Research Associates exhibition is currently running at the Royal College of Art. The final day is Thursday 4th October. My Potential Pharmacies project is on display and you can also pick up a booklet of the project in the exhibition space. The exhibition features projects that deal a range of health and age-related issues.

I presented my Potential Pharmacies project last week at the Helen Hamlyn Centre Research Symposium. A video of my talk is below and lasts about 10 minutes.

Since November 2006 I have been teaching on the final year of the graphic design course at Central Saint Martins college, alongside Jack Schulze. Both Jack and myself have been writing briefs for the students which I’ll be posting here and following up with some of the student’s work (excellent and well worth sharing).

Click to download the brief as a PDF.

Click to download the brief as a PDF.